At Teatulia®, we boast about our single-garden-direct sustainable tea. When we do this, we're often met with blank stares from people who do not understand what we are talking about. What does all of it mean?
I'd like to take this opportunity to explain clearly, concisely and simply, what single-garden-direct sustainable tea is and why you, our honored tea drinker, should care.
GARDEN: The place where tea is grown is called a tea garden. It could also be called a farm, a plantation or an estate. Tea gardens are not small backyard gardens like you've got at your home, but large-scale plots of land dedicated to producing industrial-sized harvests of tea that can range from one acre to thousands.
SINGLE-GARDEN: Most branded teas available on your supermarket shelves are blends of teas from a multitude of tea gardens, blended to taste. Teatulia Tea hails from our single garden in Northern Bangladesh's Tetulia region.
What does this mean to you?
Accountability, transparency, purity.
GARDEN-DIRECT: Teatulia Tea leaves are plucked (not picked, plucked), made into black, green or white tea and shipped directly to the US where they are packaged and made available to you, our humble tea connoisseur. Unlike most teas on the market that are sent to brokers, sit in warehouses and spend a lot of time in big dark tea chests before finding their way to your tea cup, Teatulia Teas' journey is much much shorter.
What does this mean to you?
Teatulia Teas are some of the freshest on the market.
SUSTAINABLE: Sustainability is a concept that means different things to different people. At Teatulia, we use a definition of sustainability introduced in 1989 by the World Commission on Environment & Development: "[to meet] the needs of the present without compromising the ability of future generations to meet their own needs."
In practice, at Teatulia, this means:
a) The use of farming practices that not only do no harm to the environment, but actually help it flourish as evidenced by the total regeneration of the ecosystem at our garden, and;
b) Employment of social practices that empower all of the people working in our garden and our community at large while giving them tools to better their lives such as the Teatulia Cooperative (cattle-lending program and farming program), health and education programs and the appointment of women managers in the garden.
What does this mean to you?
You have the knowledge to support a business that is truly giving back to the land and the people while producing exceptional teas.
We are doing things differently at Teatulia and we want you to understand why.